We are a hospitality agency specializing in the holistic development and execution of innovative catering and hospitality concepts. Our all-encompassing 360-degree approach addresses every facet of project management, including budgeting, tender management, menu design, as well as operational, technical, and logistical planning, while also ensuring the seamless implementation and realization of the concepts.

Service module
Hospitality & Culinary Concepts
NOHO creates and implements innovative and sustainable hospitality and culinary concepts.
SERVICES
Service module
Operational & service concepts
Noho develops and implements operational concepts for a functional and economical hospitality operation.
SERVICES
LService module
Project planning & services
Noho develops and oversees comprehensive project planning and supports you with all overarching project services.
SERVICESOUR SERVICES
We advise, supervise and support you with your projects.
In our project management, we rely on a well-thought-out structure, determination and, above all, close cooperation with our customers.

CONCEPT DEVELOPMENT

TENDER MANAGEMENT

BUDGET & CONTROLLING


PROJECT MANAGEMENT


MENU ENGINEERING


SERVICE QUALITY
5
FIFA WORLD CUP FIVE CATERING OPERATIONS
150
SENIOR HOSPITALITY EXPERTS IN OUR INTERNATIONAL PORTFOLIO
210000
VIP GUESTS SERVED DURING
ONE EVENT
+70
INTERNATIONAL SPORT VENUES OPERATIONALLY PLANNED AND OPERATED
UEFA EURO 2024™
“On the occasion of the UEFA Euro 2024™, NOHO was the lead agency to develop and implement a unique and innovative catering concept for 110.000 VIP guests across 10 stadiums. According to UEFA, we have delivered the best EURO in history in terms of product innovation, quality and price-performance.“
BASTIAN ZUR BRÜGGE, Managing Partner
MORE PROJECTS
From South Korea to China. From Ashgabat to Russia. From Stockholm to England or from Cape Town to Brazil.
International projects have taken us to exciting places and connected us with local industry experts.

MILLERNTOR STADIUM
HAMBURG, GERMANY
REDESIGN OF HOSPITALITY AREAS AND CATERING CONCEPTS
MILLERNTOR STADIUM
CLIENT
FC St. Pauli e.V.
PROJECT SCOPE
Redesign of hospitality areas and catering concepts
TASK
Budget | Concept development | Menu design | Tender management | Contract processing with suppliers and partners Realization look & feel concept | Operational & logistical Planning | Providing operational venue management team personnel training and product training | Operational implementation


UEFA EURO 2024™
GERMANY
HOSPITALITY CONCEPT | TENDER MANAGEMENT | OPERATION
UEFA EURO 2024
CLIENT
UEFA | 2024 Hospitality Experience Germany
PROJECT SCOPE
10 stadiums | 6 hospitality concepts | 110,000 guests
TASK
Budget | Concept development | Menu design | Tender management | Contract processing with suppliers and partners Realization look & feel concept | Operational & logistical Planning | Providing operational venue management team personnel training and product training | Operational implementation



SHISHEIDO WTA FINALS
SHENZHEN, CHINA
HOSPITALITY CONCEPT | TENDER | IMPLEMENTATION
The WTA Finals are the final tournament of the season in women’s tennis. Only the 8 best players in the world take part in the final, which comes with prize money amounting to 14 million USD is endowed.

Perfect Match relies on NOHO
at the WTA Finals in Shenzhen!
Perfect Match GmbH is one of the leading brand performance agencies in the field of sports marketing and, in addition to the Porsche Tennis Grand Prix and the Bad Homburg Open, is responsible for the event conception and organization of the WTA Finals in Shenzhen. NOHO supports all activities in the area of hospitality conception and operational implementation.
SHISEIDO WTA FINALS, SHENZHEN, CHINA
Since 2019, NOHO has been responsible for the following areas:
- Gastronomic concept development for all areas (VIP Hospitality, Players Lounge, Media, Staff)
- Total number of guests served: approx. 32,000 in 3 weeks Local market research for suitable caterers, tender preparation, evaluation and commissioning
- Quality assurance and operational implementation Planning all temporary kitchens, back of house areas as well the dining facility
- Support regarding interior and design
Client: Perfect Match GmbH


BEIJING AUTO SHOW 2024
BEIJING, CHINA
CULINARY CONCEPT DEVELOPMENT | TENDER | IMPLEMENTATION
BEIJING AUTO SHOW 2024
CLIENT
Porsche
PROJECT SCOPE
Porsche Board Dinner & Media World Premiere
TASK
Culinary concept development | Menu design | Tender development & evaluation | Catering application process | Overall look & feel design I Culinary operational support I Operational & logistical support


FRIENDS ARENA
STOCKHOLM, SCHWEDEN
CONCEPT | HOSPITALITY REDESIGN
The Friends Arena is Sweden’s national stadium
and has space for 62,000 visitors.
As part of a change of operator, the existing hospitality areas were conceptually redesigned and the areas were extensively modernized.
NOHO was responsible for the following areas:
- Development and conception of five different hospitality areas. Total capacity of the hospitality areas: approx. 4,000 guests
- Development of the interior redesign of all areas including gastronomic requirements and planning
- Local interior tender, evaluation and award
Quality assurance and operational support of the construction phase - Conversion of the existing public kiosks into VIP buffet areas
Client: Lagardere Unlimited



PORSCHE EUROPEAN OPEN
HAMBURG, GERMANY
DEVELOPMENT | TENDER MANAGEMENT | OPERATIONS

The Porsche European Open is the largest golf tournament in Germany and has attracted the world’s best players to the Green Eagle Golf Club in Winsen near Hamburg since 2016.
From 2016-2019, NOHO was responsible for the following areas:
- Gastronomic concept development for all areas
- Tender preparation, evaluation and contractual agreement
- Quality assurance and operational implementation
- Planning of all kitchens, back of house as well as buffet and bar areas
- Support regarding interior and design
- Sponsor involvement and activation
- Total number of guests served: approx. 35,000
Client: European Tour

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SERVICES
- Concept development
- Tender management
- Budget & controlling
- Project management
- Menu engineering
- Service excellence
ABOUT NOHO
A company of the REESE Group